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- Now you want to continue this process

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with the subsections we talked about

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in the opening of this segment.

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So, now I'll give a value statement

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as to what that means to you.

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For example, your website strategy might say,

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ABC LLC will create and maintain

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a very well-designed website

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with both front end communication elements

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to drive lead generation,

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as well as a back end technology

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designed to capture those leads

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and inform our sales teams in an efficient manner,

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to satisfy the expectations of the consumer

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and the company's revenue goals.

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These subsections are miniature views

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into the channels you plan on leveraging

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for your marketing efforts.