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- Let's talk about strategies and implementation.

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In the strategies and implementation segment,

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you will want to explain your thoughts and ideas

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on getting your product or service in front of customers.

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This segment will contain your marketing approach,

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and will need some details.

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The subsections I like to use are advertising strategy,

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target market strategy, website strategy,

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milestone strategy, and exit strategy.

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Yes, a good plan includes contingencies

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for market collapse or general business failures.

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This tells the investors, and yourself,

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that you have accounted for all possibilities

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of operating a successful business to mitigate losses.

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Now, your subsections may include traditional advertising,

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social media campaigns, et cetera.

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The basis for this section, again,

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is to articulate how you plan to drive sales and awareness.

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Let's go through a few examples.

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First, the advertising strategy overview.

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This will be a short paragraph to highlight

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the overall marketing plan for this business.

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This is really your vision of how to attract customers.

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For example, you could say, "ABC LLC will focus

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on informing potential customers

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on why they should choose ABC widget

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over the current competitors.

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We have identified effective methods

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that include online advertising,

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both traditional and social media,

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with a narrative style of copywriting

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versus a journalistic style."

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Your advertising strategy lends credibility to your mission,

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so make sure you have truly figured out

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how to separate yourself and the business

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from the current market.

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Now let's talk about target marketing strategy.

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By now you've hopefully identified

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specific forms of advertising

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that will drive profitable sales.

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So let's take the time to send that message.

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Open with a brief statement.

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In fact, you may want to start

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with a statement something like this.

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"Specific forms of advertising

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have been identified as favorable to increase revenues,

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and enhance our product or service."

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Now in bullet point form,

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list those forms of advertising mediums,

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and explain each with one to two sentences.

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Some examples might look like this.

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One, "A sophisticated website

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that promotes business credibility,

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highlights the benefits of choosing ABC LLC,

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and explains the offer to buyers through squeeze pages

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designed to concisely target the end user."

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Number two, "In conjunction with the website,

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major online marketing channels

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will be used to promote the site

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including, but not limited to Google ads,

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social media outlets, and free article placement sites."

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Number three, "Database mining

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with continuous email drip campaigns

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to target existing customers

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with messages of gratitude for patronage,

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as well as new offers and incentives."

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Number four, "Industry-specific partnerships

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such as the Home Depot, As Seen on TV,

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and handyman channels with sponsorships."

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Number five, "Guerrilla marketing tactics,

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such as door hangers, networking events,

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bandit signs, and more."

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Another example might include your approach

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to simply getting the company contact info to the public,

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like online directories, other local business owners,

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direct mail, and more.

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The point is to try and give the investor

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a clear picture of the business

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as you see it operating in the real world.

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Help them visualize your strategy.

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Now, obviously these will need

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to speak to your plan specifically,

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but you can see how this will give someone

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a clear understanding of how you plan

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to market your product or service,

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and build confidence with potential investors

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that you know what you are doing.