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- Number six, keys to success.

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Now that you've established a good foundation

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for what you're wanting to achieve,

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it's time to list the benchmarks or tools needed

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to obtain those goals.

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Examples maybe to follow a proven system consistently.

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Established great relationships with vendors or contractors.

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Acquire necessary investment capital

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or develop dependable and successful marketing campaigns

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for lead generation.

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You'll want to include anything you feel

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will help you stay on track

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so you achieve your projected growth.

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Number seven, SWOT analysis.

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SWOT stands for strengths,

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weaknesses, opportunities and threats.

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This section requires time and critical thinking

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as you are going to be compelled to identify information

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that most new business owners fail to acknowledge.

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In order to perform a good SWOT analysis,

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you'll want to focus on the individual parts separately

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and then begin to formulate the bullet points for each one.

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Once you have the information you feel is valid,

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you can begin to write this segment.

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To start this segment,

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you'll need a three to four paragraph opening statement

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that gives an overview or explanation of the SWOT analysis.

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Once you've done that,

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begin to list bullet points for each section.

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For example, you might say something like

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this SWOT analysis provides a concise breakdown

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of the most relevant factors facing ABC LLC.

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First, let it be acknowledged

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that ABC LLC has far more strength than weaknesses.

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The company's most important strengths

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are its industry specific knowledge,

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education and training et cetera.

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As you can see in the example,

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I'm going to outline the four sections in an overview

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this allows an investor to have perspective

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on your business position and your level of commitment.

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Take some time here

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and really be creative with how you present the information,

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but make sure you keep this section

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between three to four paragraphs.

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This is your opportunity to showcase the amount of thought

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and planning you have done to support this business.

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Now that you've completed the overview,

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lay out the bullet points of your analysis,

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each section should have three to five points.