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- Number four: Pricing Information.

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First and foremost,

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list the price point for the product or service.

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For example, maybe it costs $5 per unit, or $5 per month.

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Now talk about the current market price

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for competing products and services.

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How did you decide on that price point?

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Do you anticipate regular price increases?

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Summarize this section with a value statement.

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For example, XYZ sales for $5 each

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is 10% less expensive than the closest competitor,

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and XYZ is a superior product or service.

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Number five: Goals.

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Keeping with the theme

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of short bullet points of information,

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use this section to showcase the high-level goals

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of your business and its partners.

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For example, you might list things like

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achieve $10,000 in monthly revenue by a certain date,

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or maintain a 4.8 star customer satisfaction rating,

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or achieve profitability within one year of launch.

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These are just examples,

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but you can see that we are really wanting

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to give the reader enough information

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to know you're serious and really understand

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where you are going with your business.

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Avoid putting too many goals in this section,

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as it can become problematic for investors to retain.