1
00:00:00,001 --> 00:00:03,002
- Number two: Mission or Vision Statement.

2
00:00:03,002 --> 00:00:04,007
Place your mission statement here

3
00:00:04,007 --> 00:00:06,006
without any preface or follow-up,

4
00:00:06,006 --> 00:00:09,009
simply as it would be displayed on your office wall.

5
00:00:09,009 --> 00:00:12,006
Now be sure to keep it short and to the point.

6
00:00:12,006 --> 00:00:14,008
If you get stuck here, do a quick Google search

7
00:00:14,008 --> 00:00:17,006
of mission statements from some of your favorite companies.

8
00:00:17,006 --> 00:00:20,004
This should give you ideas on how to get started.

9
00:00:20,004 --> 00:00:23,009
Products & Services to be offered is number three.

10
00:00:23,009 --> 00:00:26,009
Now it's time to showcase the product or service.

11
00:00:26,009 --> 00:00:29,003
It's important to talk about the specifics involved

12
00:00:29,003 --> 00:00:31,000
in providing that product or service,

13
00:00:31,000 --> 00:00:33,008
but use short bullet point descriptions.

14
00:00:33,008 --> 00:00:35,009
Think in terms of how your product or service

15
00:00:35,009 --> 00:00:37,006
impacts the end user.

16
00:00:37,006 --> 00:00:39,001
Are there special processes

17
00:00:39,001 --> 00:00:41,008
to create or deliver this product or service?

18
00:00:41,008 --> 00:00:44,005
How is this product or service requested?

19
00:00:44,005 --> 00:00:46,007
Mention if there are any special licenses

20
00:00:46,007 --> 00:00:47,008
or materials needed

21
00:00:47,008 --> 00:00:50,001
to create or deliver the product or service,

22
00:00:50,001 --> 00:00:51,009
or if this is a service,

23
00:00:51,009 --> 00:00:55,000
list the steps taken to provide that service.

24
00:00:55,000 --> 00:00:56,007
Wrap up this section with a statement

25
00:00:56,007 --> 00:00:58,006
of customer service expectations

26
00:00:58,006 --> 00:01:00,001
that you wish to deliver on.

27
00:01:00,001 --> 00:01:01,009
Also discuss how you'll handle

28
00:01:01,009 --> 00:01:04,005
any product or service failures.

29
00:01:04,005 --> 00:01:08,003
An example might be offering a satisfaction guarantee.

30
00:01:08,003 --> 00:01:10,006
Remember, you're going to have an opportunity

31
00:01:10,006 --> 00:01:12,005
to really describe the product or service

32
00:01:12,005 --> 00:01:15,000
in a separate segment, so keep it to the highlights.