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- Let's talk about where innovative ideas come from.

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In this regard,

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I'd like to tell you a story about my friend Julio Alonso.

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Julio is an emergency doctor.

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He is from Spain, but he lives and works in Australia.

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He's an expert at a common procedure

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for medical emergencies,

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it's called intubation.

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This is when a tube is inserted into the lungs of a patient

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with a device called the laryngoscope to supply oxygen.

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This is a really delicate procedure.

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It is generally performed by highly trained physicians

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in highly controlled conditions of a professional ICU.

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Unfortunately, intubations still result

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in a lot of injuries.

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Here is why,

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you're driving a hard medical instrument

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alongside very sensitive human tissue.

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And what's more, you have no visibility.

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It's all touch and feel.

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Now, the intubation challenge becomes even harder

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when you take away the highly controlled conditions

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of a professional ICU.

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A stable hospital bed, the support of a nurse,

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and importantly, the time to get it right.

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We take the things for granted.

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But imagine a person got bit by a snake

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on a far away farm in Australia.

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You would need to conduct a rescue mission by helicopter.

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And most likely you'll be doing intubation in flight.

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In that moment, the ground that you stand on

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literally would be shaking.

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You often wouldn't have the support of a nurse.

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And the chaos would bite away at the focus

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you'd need to get the procedure right.

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That's exactly what happened to Julio.

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And in that moment it hit him.

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A doctor needs a laryngoscope

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that you can use with one hand, not two,

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so that you can use the other hand

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for something else important.

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Keeping yourself stable, keeping the patients stable.

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What's more, the laryngoscope also needs a camera

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for visibility.

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Now, that's the way to make intubation safer

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for everyone, even in difficult conditions.

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Now, before going further,

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let's reflect on some pertinent questions.

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What allowed Julio to come up with this idea?

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Is he the right person to turn it into a business?

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And what advantage would Julio have

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over an established medical device company?