1 00:00:01,000 --> 00:00:03,070 - So, you're thinking about starting a company, 2 00:00:03,070 --> 00:00:05,080 you have an idea. 3 00:00:05,080 --> 00:00:08,040 And this idea is this precious thing 4 00:00:08,040 --> 00:00:11,040 that's just been created that you've come up with. 5 00:00:11,040 --> 00:00:14,000 The worst thing you could do is hold 6 00:00:14,000 --> 00:00:16,080 that idea to yourself. 7 00:00:16,080 --> 00:00:19,050 The idea in the context of business 8 00:00:19,050 --> 00:00:21,030 that you're going to create, the idea 9 00:00:21,030 --> 00:00:24,010 in some ways is the least important thing. 10 00:00:24,010 --> 00:00:25,070 Yeah, it's price of admission, you need 11 00:00:25,070 --> 00:00:27,080 an idea to get started to build on, 12 00:00:27,080 --> 00:00:31,040 but that idea by itself is generally pretty irrelevant. 13 00:00:31,040 --> 00:00:34,070 The idea itself isn't really worth much. 14 00:00:34,070 --> 00:00:37,020 You need to give that idea oxygen, 15 00:00:37,020 --> 00:00:39,000 you need to let it grow. 16 00:00:39,000 --> 00:00:40,070 You need to talk to other people 17 00:00:40,070 --> 00:00:43,020 about the idea to learn what makes 18 00:00:43,020 --> 00:00:45,010 sense about it, what doesn't make sense about it, 19 00:00:45,010 --> 00:00:47,080 to stretch it, to evolve it, and really part 20 00:00:47,080 --> 00:00:49,080 of your goal is to get other people 21 00:00:49,080 --> 00:00:51,060 to be interested in your idea. 22 00:00:51,060 --> 00:00:55,030 Whether they're co-founders or investors or customers, 23 00:00:55,030 --> 00:00:58,010 anybody that's going to be validating 24 00:00:58,010 --> 00:00:59,060 this idea that you've got that it can 25 00:00:59,060 --> 00:01:02,060 turn into a product and turn into a business. 26 00:01:02,060 --> 00:01:07,060 Many entrepreneurs when they're starting out 27 00:01:07,060 --> 00:01:10,040 take the idea and are very uncomfortable 28 00:01:10,040 --> 00:01:11,070 talking to other people about it. 29 00:01:11,070 --> 00:01:13,040 They're afraid somebody's going to rip it off, 30 00:01:13,040 --> 00:01:14,080 or they're afraid that somebody's going to incorporate 31 00:01:14,080 --> 00:01:16,040 it, a big company's going to incorporate 32 00:01:16,040 --> 00:01:17,070 it into what they're doing. 33 00:01:17,070 --> 00:01:20,030 If it's an idea that's really a new idea, 34 00:01:20,030 --> 00:01:22,050 novel idea, and it's something 35 00:01:22,050 --> 00:01:25,000 that you really care about, you are likely 36 00:01:25,000 --> 00:01:26,060 the best person to be able to start 37 00:01:26,060 --> 00:01:28,050 to drive that idea forward. 38 00:01:28,050 --> 00:01:29,080 The mistake if you don't share 39 00:01:29,080 --> 00:01:31,090 that idea with other people, trust people, 40 00:01:31,090 --> 00:01:34,010 but other people to get feedback from 41 00:01:34,010 --> 00:01:35,070 is that you'll have this thing 42 00:01:35,070 --> 00:01:39,030 that you hold onto and it never goes anywhere. 43 00:01:39,030 --> 00:01:41,010 You're sort of stuck with this notion 44 00:01:41,010 --> 00:01:43,010 of, I've got this idea but I just don't want 45 00:01:43,010 --> 00:01:46,020 to, I don't want to let anybody know what it is. 46 00:01:46,020 --> 00:01:48,060 And recognize that when you have a successful business, 47 00:01:48,060 --> 00:01:50,020 sort of the momentum of that business 48 00:01:50,020 --> 00:01:52,060 comes from your ability to get other 49 00:01:52,060 --> 00:01:55,020 people excited about the idea 50 00:01:55,020 --> 00:01:56,050 that you're evolving, and have it turn 51 00:01:56,050 --> 00:02:00,000 into a product, and from that product to company.